Myrtle Beach Golf Trail
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Golf Trail Membership Privacy Policy

Last Updated: August 23, 2026 Covers the website and mobile app

This Privacy Policy explains what information East Coast Golf Management collects through the Golf Trail Membership website at golftrail.info and through the MB Golf Trail mobile app, why we collect it, and what we do with it.

General Information

When you use our web site services, you trust us with your information. This Privacy Policy is meant to help you understand what data we collect, why we collect it, and what we do with it. When you share information with us, we can make our services even better for you. For instance, we can show you more relevant search results and ads, help you connect with people or to make sharing with others quicker and easier. As you use our services, we want you to be clear about how we’re using information and the ways in which you can protect your privacy. This is important; we hope you will take the time to read it carefully. Remember, you can find controls to manage your information and protect your privacy and security. We’ve tried to keep it as simple as possible.

Right to Access, Correct and Delete Data and to Object to Data Processing

Our customers have the right to access, correct and delete personal data relating to them, and to object to the processing of such data, by addressing a written request, at any time. The Company makes every effort to put in place suitable precautions to safeguard the security and privacy of personal data and to prevent it from being altered, corrupted, destroyed or accessed by unauthorized third parties. However, the Company does not control each and every risk related to the use of the Internet and therefore warns the Site users of the potential risks involved in the functioning and use of the Internet. The Site may include links to other web sites or other internet sources. As the Company cannot control these web sites and external sources, the Company cannot be held responsible for the provision or display of these web sites and external sources, and may not be held liable for the content, advertising, products, services or any other material available on or from these web sites or external sources.

Management of personal data

You can view or edit your personal data online for many of our services. You can also make choices about our collection and use of your data. How you can access or control your personal data will depend on which services you use. You can choose whether you wish to receive promotional communications from our web site by email, SMS, physical mail, and telephone. If you receive promotional email or SMS messages from us and would like to opt-out, you can do so by following the directions in that message. You can also make choices about the receipt of promotional email, telephone calls, and postal mail by visiting and signing into Company Promotional Communications Manager, which allows you to update contact information, manage contact preferences, opt-out of email subscriptions, and choose whether to share your contact information with our partners. These choices do not apply to mandatory service communications that are part of certain web site services.

Information We Collect

Our store collects data to operate effectively and provide you the best experiences with our services. You provide some of this data directly, such as when you create a personal account. We get some of it by recording how you interact with our services by, for example, using technologies like cookies, and receiving error reports or usage data from software running on your device. We also obtain data from third parties (including other companies). For example, we supplement the data we collect by purchasing demographic data from other companies. We also use services from other companies to help us determine a location based on your IP address in order to customize certain services to your location. The data we collect depends on the services and features you use.

How We Use Your Information

Our web site uses the data we collect for three basic purposes: to operate our business and provide (including improving and personalizing) the services we offer, to send communications, including promotional communications, and to display advertising. In carrying out these purposes, we combine data we collect through the various web site services you use to give you a more seamless, consistent and personalized experience. However, to enhance privacy, we have built-in technological and procedural safeguards designed to prevent certain data combinations. For example, we store data we collect from you when you are unauthenticated (not signed in) separately from any account information that directly identifies you, such as your name, email address or phone number.

Sharing Your Information

We share your personal data with your consent or as necessary to complete any transaction or provide any service you have requested or authorized. For example, we share your content with third parties when you tell us to do so. When you provide payment data to make a purchase, we will share payment data with banks and other entities that process payment transactions or provide other financial services, and for fraud prevention and credit risk reduction. In addition, we share personal data among our controlled affiliates and subsidiaries. We also share personal data with vendors or agents working on our behalf for the purposes described in this statement. For example, companies we've hired to provide customer service support or assist in protecting and securing our systems and services may need access to personal data in order to provide those functions. In such cases, these companies must abide by our data privacy and security requirements and are not allowed to use personal data they receive from us for any other purpose. We may also disclose personal data as part of a corporate transaction such as a merger or sale of assets.

MB Golf Trail Mobile App The sections below apply specifically to our iPhone and Android app.

Mobile App

This section describes the MB Golf Trail mobile app for iPhone and Android. It applies in addition to the sections above. The app is published by East Coast Golf Management.

  • You sign in with your Golf Trail card number and last name, the same credentials you use on this website.
  • We use the information you provide to show your membership card, your play history and member offers, and to send you the notifications you have asked for.
  • You can add a mobile number and your date of birth in the app. These are optional. Your date of birth lets us give you a complimentary round during your birthday month.
  • The app does not show third party advertising, and we do not sell your personal information.

Biometric Sign In

The app can sign you in with Face ID, Touch ID or your device fingerprint if you choose to turn that on.

  • Your face or fingerprint data is handled entirely by your device operating system. It is never sent to us, and we never see it or store it.
  • Your device tells the app only whether the check succeeded or failed.
  • If you enable biometric sign in, your card number and last name are saved in your device secure storage, the iOS Keychain or the Android Keystore, so the app can sign you in after a successful check.
  • You can turn biometric sign in off at any time in the app, which removes those saved credentials from your device.

Device Verification

To protect your membership, the app confirms a new device the first time you sign in on it.

  • The first time you sign in on a new device, the app creates a random identifier for that device and sends it to us with your card number and last name.
  • We use it only to confirm it is really you, by emailing you a one time code, and to help prevent someone else from using your membership.
  • It is created by the app, not a hardware identifier, and is never used for advertising or to track you across other apps or websites.
  • We store it so a device you have already verified does not have to be checked every time you sign in.

Push Notifications

If you allow notifications, we send you membership reminders, event news and member offers.

  • Your device issues a push token, an anonymous identifier for that installation of the app. We store that token together with your card number and last name so we can send notifications to the right member.
  • Notifications are delivered through the Expo push service, which passes them to Apple or Google for delivery to your device. The message content and your push token are shared with those services for that purpose only.
  • The push token is not a device identifier we can use to track you, and it changes if you reinstall the app or restore it onto a new device.
  • You can turn notifications off at any time in your device settings, or in the app, and we will stop sending them.

Information Stored on Your Device

Some information is kept on your phone rather than on our servers.

  • Your current sign in session, so you do not have to sign in every time you open the app.
  • Your card number and last name, if you choose Remember Me.
  • Your card number and last name in encrypted secure storage, if you choose biometric sign in.
  • Deleting the app removes all of this information from your device.

What the App Does Not Collect

  • The app does not request or collect your location.
  • The app does not access your camera, photos, microphone, contacts or calendar.
  • The app contains no advertising, analytics or third party tracking software.
  • We do not track you across other apps or websites, and we do not sell or rent your personal information.

Deleting Your Information

You can ask us to delete the personal information we hold about you, including your membership record and any stored push token. Email info@golftrailmembership.com or call (843) 215-3673 and we will action your request. Note that we may need to keep certain transaction records where the law requires it.

Contact Us About Privacy

Questions about your privacy? East Coast Golf Management, 911 Riverwood Drive, Murrells Inlet, SC 29576. Tel: (843) 215-3673.

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